Why Your Website Should Be Part Of A Digital Strategy

Today, it’s easier than ever to find someone to build your website. It is however important to note that there is a is huge difference between just a building a website and building a well designed website that has been strategically developed to reach your target business and that aligns with an overall digital strategy.

In the good old days, it was all about your business card. Today it’s often your website that will create that first impression with your potential clients and customers. So ask yourself, what is your website saying about your business? A well functioning website is responsive and works well across devices. A good website builds credibility and brand awareness. A well thought out website houses quality content that engages visitors to explore further. And an effective website sells for you!

A website is critical to the growth and success of your business online. However, it’s really important that as a business owner you are aware that the penny unfortunately does not stop there. The web is expanding at such a fast pace and with millions of websites competing for your traffic, as well designed and effective as your website may be, in order for it to work it needs visitors. Many people assume that once you build your website people will just come. This notion quickly comes crashing down once they launch their site and notice very low volumes of traffic. This is why, if you are serious about growing your business and expanding your online presence, then your website should form part of an over-all digital strategy. Listed below are a list of tools and strategies that we believe at a minimum are imperative for a results driven digital strategy.

Google Analytics

Google Analytics is a great tool. Obtaining data about traffic to your website and their behaviour is important. What’s even more important is what you do with this information. Understanding your visitors, how they are interacting and engaging with your site provides a great basis to make enhancements to your website. Rather than just making emotional or personal preference design decisions, you can base your decisions off real data – this is the power of using your analytics in the right way.

Competitor Analysis & Your Digital Strategy

In the dynamic and competitive online scene it’s important to stand out. However, in order to stand out you need to understand your competition. Competitor analytic reports can provide great insights on who your top competitors are, what type of platforms they are using, how much they are spending on advertising, how much traffic they attracting etc. Once you understand who you are up against, you can use this information to make informed decisions that feed into your overall digital strategy.


SEO (Search Engine Optimisation) seems like a buzz word, you hear it talked about a lot. SEO has completely evolved before our very eyes over a short period of time, and Google’s algorithm to determine ranking in its search results has everything to do with this. SEO when done correctly is powerful, but unfortunately like anything that can deliver big results, it is a journey and so it takes time. Many people share horror stories about people that have invested a lot of money only to see no results, often this is because either; 1) the company they hired used unreliable techniques that later got them penalised by Google, or 2) promised results in a short time frame that simply could never have been guaranteed.

SEO today is really about using real techniques, such as creating quality content, growing your social networks with people that engage and basically improving the overall quality of your presence on the web. Every industry is different so time-frames to see results will also vary. We believe SEO is very important, it may not be an overnight strategy but it is definitely worth the wait!

Social Media

Do you have a social account, Twitter, Instagram or Facebook ? Most people today are signed up with at least one social media platform. Social media is a fantastic way to engage with your followers, create brand awareness and build brand loyalty. You can have multiple social media accounts for your business, however most companies choose to start off with a manageable number – between 1 and 3. Understanding your target market and the platforms that they are the most active on can help with selecting the right platforms. Social media is truly revolutionising the way people engage with businesses so get your business on board today!


The fantastic thing about AdWords is that you will see fast results. Essentially you are paying Google to appear on the first page of their search results, so this brings traffic. AdWords can be costly so it’s important to partner with a company that can help you create an effective campaign. For example, depending on your target market, it may be more appropriate for you to target local businesses as opposed to national businesses with your campaign. The best thing about AdWords is that you pick your budget and you can switch your campaigns off and on at anytime, making this a really versatile tool

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