Google has led the way and continues to lead the way when it comes to search share globally. It seems though that Microsoft has been quietly at work and Bing is fast becoming a serious Google contender. In fact, Marc Poirier CEO and founder of the Aquisio blog predicts “Comscore’s measurement of Google’s share of search in the US will drop below 60% in 2016 as a result of Bing’s rapid growth following the acceleration of the deployment of Windows 10 with Bing globally.”
Lets take a quick look at just a few of the things Microsoft has been up to:
Windows 10 Deployment
Microsoft recently offered a free upgrade to Windows 10. If you weren’t aware, Windows 10 has a built in search as well as Cortana the intelligent personal assistant and Microsoft Edge, the new browser – all three use Bing as the default search engine. This alone will see a large amount of traffic re-directed to Bing.
Microsoft struck a deal with AOL to provide a paid search platform across AOL’s web, tablet and mobile devices. They also have deals in place with other big names such as the Wall Street Journal. These strategic partnerships will again mean more searches through Bing.
Bing and Siri
If you have an IOS device, you may not have known that Spotlight on IOS 8 and Siri search results both use Microsoft Bing ads for search.
Bing and Xbox
Another Microsoft product, Xbox also leverages Bing. You can use Bing on Xbox to find content, such as movies, apps and music.
Bing had significant growth in 2015 and with many features to rival google like Bing shopping, re-marketing, Bing maps and many more in the works, such as native ad bidding, 2016 is set to be another big year.
If you’re a digital agency or thinking about your businesses digital strategy you may want to keep an eye on Bing!