Page load time is really important to the website user. How important?
Feedback from1,048 online shoppers surveyed by Forrester Consulting paints a good picture:
- 47 percent of users expect a web page to load in two seconds or less
- 40 percent of users will wait no more than three seconds for a page to load before leaving the site
- 52 percent of online shoppers said that quick page load time was an important factor in their loyalty to the site
- 14 percent of online shoppers will start shopping on another site if they have to wait for a site to load and 23 percent will stop shopping altogether or walk away from their computer
As you can see page loading time is obviously an important part of any website’s user experience.. Additionally, page load time is also a factor considered in Googles algorithm to determine search engine rankings.
Why not perform a speed test on your website today, checkout the Google Speed Test Tool.