Below are 5 website marketing tips that are key to managing a successful website:
1. Content is King for Website Marketing
Search engines scan all content on your website hence why it is so important to have lots of relevant content. The more content you have, the more the search engines can crawl through.
To generate content, think about writing articles about aspects of your industry, or topics relevant to what your website is about.
People often measure a web site´s success by the amount of traffic a website gets. Think about adding content to your website that will give people a reason to visit your site – good quality, relevant, useful information.
2. Market Your Website With Current Information
As much as it is important to have content on your website, it is also important to have up-to-date content as search engines actually track this. Search engines monitor the frequency at which your site changes as they visit it for indexing. The more changes the better as your rank in the freshness category improves.
Frequently adding news articles to your website or maintaining a blog usually help to generate good results. Having rotating content and the current date on each page can also help to make a difference.
3. Keep it real
Many companies promise search engine optimisation (SEO) results by trying to outsmart the search engines to increase a websites rank quickly. This often backfires as when the search engines find the cheaters they plug the holes and the ranking which would have cost a lot to achieve can be quickly lost.
Instead, follow the recommendations of the search engines and work with them, not against them to achieve a better website ranking.
4. Relevant Website Links
All links, to and from the website should be relevant. This means when linking to external sites, pick websites that are relevant to your business otherwise linking for the sake of linking can work against you.
It’s also better to have relevant links in various places throughout your web site as opposed to just one page of links.
There is limited control over other sites linking to your website. However, when requesting for another site to link to yours, you can look at how that site is linking to others to determine if they are a good fit for what you are trying to achieve.
5. Website Structure
Search engines and website visitors like sites that are organised and structured. This is because search engines break down all web sites into elements based on the structure of the pages, and people like structure information where they can scan through headings and bullet lists to find sections of interest. In both instances a well-structured site will be far better received then one that has haphazardly been thrown together.
Remember to make good use of headings and use of bold, and bullet points to communicate key messages and break up chunks of text. The use of correct coding tags headings and logically organised sections of content can also help the website structure.